From 8 March to 8 April 2017, UNESCO is celebrating the Women Make the News initiative by inviting media organisations, civil society and the general public to take part in our Gender Equality Checkup.
Launched annually on the occasion of International Women’s Day (8 March), Women Make the News is a global initiative first celebrated in 2000 and aimed at fixing global attention on an issue relating to gender equality in and through the media.
The action for this year is the Gender Equality Checkup that UNESCO has developed using the Gender-Sensitive Indicators for Media, with the aim to encourage gender equality in the newsroom and the community as a whole, resulting in less gender bias in media and a fairer society for all.
“Women Make the News has been raising awareness about the need for gender equality in media for almost twenty years, so now is the perfect time for media organizations to take our Checkup and see how they have progressed,” said Mirta Lourenço, Chief of Section for Media Development and Society at UNESCO.
Designed primarily for news media organisations to continue their processes to achieving the 50/50 target – in sources, journalist bylines and advertising – the Checkup looks at stereotypes in the way news is presented, and examines gender equality in the workplace. It is also a way to encourage progress on the Sustainable Development Goals, especially Goal 5: Achieve gender equality and empower all women and girls.
Journalism schools, NGOs, intergovernmental bodies and media tech companies are invited to participate as well. The general public can also take part by applying the Checkup to their favourite media source.
What people see and hear in the media can often inform their view of society as a whole. We are proud that Women Make the News will be once again supporting the wider International Women’s Day activities and drawing attention to these critical issues.
For more information on the campaign and how to get involved, visit the website: http://en.unesco.org/women-make-the-news-2017/.